*By Max Godnick*
The Supreme Court's decision to let states decide whether to legalize sports betting has professional leagues on notice, but there doesn't seem to be much consensus on how teams and leagues will approach gambling.
"Each league has a different opinion on it and a different approach as to how they're going to address this," said Kelly Cheeseman, the chief operating officer of the L.A. Kings of the National Hockey League.
The Court ruled 6-3 this week to overturn a 1992 federal prohibition on sports gambling. That law was supported by the NCAA, NFL, and NBA, but now some leagues are changing their tune on the matter.
"Maybe it creates opportunity here," said Cheeseman in an interview Wednesday with Cheddar, adding he wouldn't get ahead of the NHL on the matter. "We're going to follow what the league wants to do here and then be able to bounce off of that," he said.
The NHL responded to the Supreme Court's decision in a statement that acknowledged an "entirely different landscape," but it also said there would be "no immediate impact on existing League rules relating to sports wagering."
It's a very different tone than the one set by Adam Silver, the commissioner of the NBA, who said in a statement that his league supports a federal framework for legalized gambling in the states that permit it.
"Each league has a different opinion on it and a different approach on how they're going to address this," said Cheeseman, who is also the COO of AEG Sports, a unit of Anschutz Entertainment Group, which owns the Kings.
"As an owner and a team, we're going to follow what the league ultimately does here," said Cheeseman. "But it's still really too early to be able to see what the total impact is here."
The Kings were knocked out of the Stanley Cup Playoffs by the Las Vegas Golden Knights last month. That's more relevant for him than the potential of sports gambling.
"It's really not a factor for us, we focus on winning games, and gambling is not something we think about," he said.
For the full interview, [click here](https://cheddar.com/videos/new-technology-makes-sports-venues-more-eco-friendly).
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
