*By Michael Teich*
Instagram, not Snapchat, is the preferred off-court platform for the LA Clippers to win over fans, said the basketball team's director of social media, Sandro Gasparro.
"Instagram is probably our most engaged platform and also our fastest-growing," Gasparro said Tuesday in an interview on Cheddar. "Most of our fans are there. We get a lot more metrics as well."
The Clippers on Monday became the NBA's first team to introduce player GIFs to Instagram Stories, choosing the Facebook-owned ($FB) app over the similar offering from Snap ($SNAP), which is based in the LA area.
Gasparro said the decision largely came down to user preference. With 400 million daily active users, Instagram Stories attracts more than double Snapchat's count of daily visitors ー which stood at 188 million at the end of June.
"It allows us to unlock the personalities of our players a little bit and show what they are like off the court," Gasparro said of the Instagram Stories platform. "It also allows our fans to really contribute to the conversation around the team in unique and fun ways."
The NBA's early adoption and savvy strategy for social media has created a strong, engaged fan base.
The NBA's Twitter ($TWTR) account has 27.3 million followers. The NFL, MLB, and NHL all fail to measure up, with 24.1 million, 8.2 million, and 6.14 million, respectively.
Gasparro said it's a team effort ー Clippers execs are collaborating with players to capitalize on the digital trend.
"We're definitely working really closely with our guys, not only in terms of supplying them with great content they can use on their channels, but also helping them craft their own content strategy," he said.
For full interview [click here](https://cheddar.com/videos/la-clippers-do-it-for-the-gram-2).
Ariel Epstein, Sports Betting host & analyst at Yahoo! Sports, joins Cheddar Bets to share her favorite prop bets and her best picks in the NFC Wild Card Round.
Sponsored by BetMGM
Joe Osborne, Sports Betting Analyst for Odds Shark, dishes out his insight for how to approach a week where some teams choose to sit out their star players.
Sponsored by BetMGM
Retired gymnast Nia Dennis went viral last year after a video of her gymnastics floor routine highlighting Black excellence gained traction on social media. Now the athlete and UCLA graduate is partnering with juice and plant-based foods company Pressed to promote health and wellness in the new year. "They have helped me start this year off strong and start living a healthier lifestyle," she said.
Apple TV+ is in serious talks for the rights to stream MLB games next season, the first foray into sports content for the platform, according to the New York Post. Lee Berke, president and CEO of LHB Sports, sat down with Cheddar to discuss how such a deal might impact the tech giant and the sports content industry. "Quite often with new media platforms one of the quickest ways to create and implement a programming strategy — and actually one of the most expensive ways — is to offer up sports content," Berke noted. "So, with this package available, it puts Apple literally in the game and gives them an opportunity to demonstrate their skills in offering up a major league sport."
Iain MacMillan, Senior Editor BetSided, joins Cheddar Bets to break down betting underdogs in NCAA Basketball Conference play and the favorites for the Wooden Award.
Sponsored by BetMGM
COVID-19 continues to impact the world of sports, and most significantly, the NHL. The world's premier hockey league has postponed a total of 104 games so far this season, and a spike in omicron infections has led to a surge in postponements in recent weeks. This comes after the NHL went dark for six days in December because of a COVID-19 outbreak, and after the league decided not to have its players participate in the 2022 Beijing Olympics so it can use the time to reschedule postponed games. Yahoo Sports NHL reporter Justin Cuthbert joined Cheddar News' Closing Bell to discuss.
Carlo and Baker cover the latest developments after a devastating tornado outbreak over the weekend, plus an eye on Omicron and inflation, and not even Spielberg can save the box office.
Carlo's joined by a quarantining Baker to discuss the headlines from the weekend as Omicron spreads like wildfire, Manchin kills Biden's signature bill and Spider-Man throws a lifeline to the box office.
