*By Michael Teich*
Instagram, not Snapchat, is the preferred off-court platform for the LA Clippers to win over fans, said the basketball team's director of social media, Sandro Gasparro.
"Instagram is probably our most engaged platform and also our fastest-growing," Gasparro said Tuesday in an interview on Cheddar. "Most of our fans are there. We get a lot more metrics as well."
The Clippers on Monday became the NBA's first team to introduce player GIFs to Instagram Stories, choosing the Facebook-owned ($FB) app over the similar offering from Snap ($SNAP), which is based in the LA area.
Gasparro said the decision largely came down to user preference. With 400 million daily active users, Instagram Stories attracts more than double Snapchat's count of daily visitors ー which stood at 188 million at the end of June.
"It allows us to unlock the personalities of our players a little bit and show what they are like off the court," Gasparro said of the Instagram Stories platform. "It also allows our fans to really contribute to the conversation around the team in unique and fun ways."
The NBA's early adoption and savvy strategy for social media has created a strong, engaged fan base.
The NBA's Twitter ($TWTR) account has 27.3 million followers. The NFL, MLB, and NHL all fail to measure up, with 24.1 million, 8.2 million, and 6.14 million, respectively.
Gasparro said it's a team effort ー Clippers execs are collaborating with players to capitalize on the digital trend.
"We're definitely working really closely with our guys, not only in terms of supplying them with great content they can use on their channels, but also helping them craft their own content strategy," he said.
For full interview [click here](https://cheddar.com/videos/la-clippers-do-it-for-the-gram-2).
Ed Desser, president of Desser Media and a former league executive, said holding games without fans is still "the most likely thing to happen" but noted that the people shouldn't underestimate how much coordination that would require.
Baseball Commissioner Rob Manfred has made a move that allows teams to lay off or cut the pay of major and minor league managers, coaches, trainers and full-time scouts.
The cancellation of live sports events during the coronavirus pandemic could be costing media companies more than $1 billion in ad revenue and even more in invaluable opportunities for self-promotion for the media companies that broadcast the events.
The NFL will hold a practice remote draft on Monday, three days before the real thing is done in the same way.
The timing for the coronavirus outbreak, however, could not have been worse for the wide-eyed casinos and online sportsbooks operators expecting to capitalize on legal sports wagering expanding across the U.S. William Hill US CEO weighs in.
Just like most of the sports and entertainment world, esports leagues have been impacted by the coronavirus outbreak. While competitive teams are adapting to games without their teammates sitting beside them, more people are joining in from home, meaning they can play with even more spectators.
Retired NASCAR driver Danica Patrick had to race back to the U.S. as the coronavirus pandemic began to spread. As the brand ambassador for, and investor in, Beam CBD, Patrick suggested cannabidiol products may be able help during this stressful time.
The IOC announced a first-of-its-kind postponement of the Summer Olympics on Tuesday, bowing to the realities of a coronavirus pandemic that is shutting down daily life around the globe and making planning for a massive worldwide gathering in July a virtual impossibility.
NASCAR and IndyCar have postponed their weekend schedules at Atlanta Motor Speedway and St. Petersburg, Florida, due to concerns over the COVID-19 pandemic.
The Boston Marathon has been postponed for five months due to the coronavirus pandemic. The race is sacrificing its customary Patriots Day start in the hopes of preserving the uninterrupted 124-year tradition of the world's most prestigious long-distance run.
