It's Kylie Jenner vs Rihanna in a battle of the makeup brands. Kylie Cosmetics reportedly generated a whopping $420 million in sales within its first 18 months. But when Rihanna's Fenty Beauty line launched in September, with 40 shades of foundation, consumers applauded Ri-Ri's efforts at diversity.
Now, Jenner is launching 30 shades of foundation, and some fans are calling her out for copying. Allison Collins, Beauty Financial Editor at Women's Wear Daily, joins us to discuss.
Collins breaks down the main differences between the two brands' marketing plans. She also explains how more diversity in the industry--no matter where it comes from--is always good for the consumer.
Arjan Stephens, President of Nature's Path, discusses the company's origin, how it has evolved today and the interesting product that came from his wedding!
Small business reporter, Gene Marks, joins Cheddar to give analysis on how small businesses are tackling incoming tariffs and how it will affect the consumer.
Babylist CEO Natalie Gordon joins Cheddar to discuss how the website is helping new parents, how to make a registry and how secondhand options are available.
Biotechnology company Regeneron Pharmaceuticals is buying 23andMe for $256 million, two months after the genetic testing company filed for Chapter 11 bankruptcy protection.
ReturnPro CEO Sender Shamiss to discuss how his company is changing the way we make returns and how Trump's tariffs are affecting the return business. Watch!
