*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
In recent years, extreme weather events like flooding and wildfires have become more frequent, and more severe - and scientists say global warming is to blame. Climate crises could leave people in need of help, and that's where Global Rescue steps in. The crisis response firm employs former Navy Seals and Army Rangers to rescue travelers from climate-related emergencies. Global Rescue CEO Dan Richards joins Cheddar Climate to discuss.
Cloud-based AI-powered writing assistant Grammarly recently raised $200 million in a funding round that values the company at $13 billion. The funding will be used to help Grammarly achieve its goal of becoming more ubiquitous, as the company says it wants to be the go-to writing assistant for wherever people type. Grammarly also says it aims to solve what it calls one of the most critical problems facing people and businesses today -- ineffective communication. Grammarly global head of product Rahul Roy-Chowdhury joins Cheddar News' Closing Bell to discuss.
Jennifer Lotito, president and COO at the non-profit (RED), joined Cheddar to discuss the CODE (RED) campaign as the organization looks to expand its mission to support both AIDS and COVID-19 relief. She explained that people can get involved in the campaign for Giving Tuesday and ahead of World AIDS Day by shopping (RED) branded products and even using credit card rewards points to add their own support. Lotito also pointed out that COVID-19 has also impacted HIV testing as people avoid clinics out of fear of the other pandemic.
The Movember Foundation is celebrating the end of Movember, the annual fundraising event that involves the growing of moustaches as a way to draw attention to men's health issues, including suicide prevention and prostate cancer. Mark Hedstrom, the U.S. executive director for the Movember Foundation, joined Cheddar to discuss the organization's goals and the fundraising partnerships it's secured. He also talked about normalizing conversations around men's mental health.
On this episode of Cheddar Reveals, Dr. Dorothy Kim, Assistant Professor of Medieval Literature at Brandeis University, discusses the roots that modern-day white supremacy has in Viking history, despite its many factual inaccuracies; Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', helps break down the true Viking history.; Cheddar gets a look at Curiosity Stream's 'Viking Women.'
Dr. Dorothy Kim, Assistant Professor of Medieval Literature at Brandeis University, joins Cheddar Reveals to discuss the roots that modern-day white supremacy has in Viking history, despite its many factual inaccuracies.
Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', joins Cheddar Reveals to break down the true Viking history.
