*By Amanda Weston*
Grocery chain Kroger launched a new delivery service Wednesday to compete with industry giants Amazon and Walmart.
[Kroger Ship](https://ship.kroger.com/) offers more than 50,000 products to online shoppers in Cincinnati, Houston, Louisville, and Nashville. The chain aims to lure new customers with curated options, free shipping for orders over $35, and discounts.
Online shopping accounts for about 2 percent of the American food-and-beverage market, but it's rapidly expanding.
"When you look at all these new channels in the industry, they are growing extremely, extremely fast," Yael Cosset, Kroger's chief digital officer, said Thursday in an interview with Cheddar.
This isn't Kroger's first attempt at online delivery. The grocery chain has offered delivery service from almost half its 2,800 stories through Instacart.
The new service represents the chain's ambition to make shopping easier for its customers ー and help keep its brick and mortar businesses stable.
"The direct interaction with some of the fresh assortment ー produce, meat, seafood, cheese ー experiential engagement is still very important to them," he said. "They do, however, still want the convenience and simplicity that a digital engagement can offer."
Kroger is going up against Amazon, a formidable competitor, [which sold](https://www.wsj.com/articles/kroger-to-launch-grocery-delivery-service-1533117720) about $650 million worth of food items in the second quarter, up 40 percent from 2017.
As for Kroger Ship's future, Cosset said digital partnerships will also play a major role in growth.
For more on this story, [click here](https://cheddar.com/videos/kroger-introduces-kroger-ship-delivery-service).
A movie about the life of the late Betty White will premiere on what would have been her 100th birthday, January 17. The film will celebrate highlights from the trailblazer’s nearly eight-decade-long career.
Zogblog.com founder Zack O'Malley Greenburg joins Cheddar News to discuss his new Rolling Stone article, 'Nine of the 10 Highest-Paid Musicians of 2021 Were Men.'
Makena Kelly, politics reporter at The Verge, joins Cheddar News to discuss what's next for net neutrality as Biden's other nominee for the FCC, Gigi Sohn, awaits votes from the committee and Senate.
Food Network star Alex Guarnaschelli joined Cheddar's Baker Machado to dish on her new cooking competition show "Alex vs. America." The Iron Chef will be taking on three challengers at a time in a contest she hopes brings a unique look at the genre. "I think the reality of the show, the truth of those competitions, the grittiness, the waiting, the choices," said Guarnaschelli, listing what she hopes comes across from her show.
Jewell Jackson McCabe, chair of the Keep Love Alive Campaign and founder of the National Coalition of 100 Black Women, and Marvin Owens, chief engagement officer of Impact Shares and former senior director of Economic Development at the NAACP, join Cheddar News to reflect on racial issues still prevalent in America.
Grocery stores are restricting hours and services due to omicron-related labor and supply chain issues. This also comes at a time of labor unrest for supermarket giant Kroger as more than 8,000 workers at its King Soopers chain in Colorado have gone on strike.
Sky Harbour, a company developing private aviation infrastructure, is gearing up to land on Wall Street. The company announced plans to go public through a SPAC deal with Yellowstone Acquisition Company, valuing the combined venture at $777 million. The company will trade on the New York Stock Exchange as $SKYH.
On this episode of ChedHER: Model and Fashion Designer Catie Li breaks down what work needs to be done to improve representation in the beauty industry; Jessie Woolley-Wilson, President and CEO of DreamBox Learning, explains how technology is transforming the way the world learns, and her career journey as a leading woman of color in the tech industry.
Model and Fashion Designer Catie Li joins ChedHER to discuss her unique journey into the modeling world, designing her very own Amazon The Drop collection, and what work needs to be done to improve representation in the beauty industry.
Jessie Woolley-Wilson, President and CEO of DreamBox Learning, joins ChedHER to discuss how technology is transforming the way the world learns, and her career journey as a leading woman of color in the tech industry.
