The Parkland school shooting is inspiring people to fight for gun control in creative new ways. The Brady Campaign is teaming up with The Lipstick Lobby on a new makeup shade in an effort to help curb gun violence. The Brady Center's Diana Skaar and The Lipstick Lobby's Davida Hall join Cheddar to discuss the collaboration. The Lipstick Lobby is a social justice movement for change that presents the world with a simple way to speak up: a bold statement lipstick. Hall reveals why The Brady Center made sense for her organization's next partnership. Skaar explains what other sorts of dynamic initiatives are in the works ahead of the March for Our Lives in Washington D.C. later this month.

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