Killer Mike: The African-American Community Must Be Strong for America to Thrive
*By Chloe Aiello*
Rapper, entertainer, and activist Michael Santiago Render, a.k.a Killer Mike, is helping rival gangs, the Bloods and the Crips, start rival soda brands ー and he says there's no shame in that.
"For people who find some horror in that, because gangs or street fraternities will be selling soda, I'd like you to think very seriously about the fact that the sugar in soda kills far more people than guns and gangs," said Render, who is half of hip hop duo Run the Jewels.
That conceit ー that outlandish stunts can lead to teachable moments ー is the basis for Render's new show, "Trigger Warning with Killer Mike," on Netflix.
In the episode "White Gang Privilege," Render helps the two gangs develop their own beverages ー "Crip-a-Cola" and "Blood Pop" ー so they can sell their products legally.
"We have for the last 50 years, two warring factions called the Crips and the Bloods that I think we should take that competition in the fair market ー put it in the real world with a real product," he said. "And see if that competition that once led to crime and violence and death can be used to lead to prosperity and jobs."
It's all part of Render's broader mission to economically strengthen the black community ー because when the African-American community is strong, so is America, he said.
"In New York, when Harlem was strong, all of New York was stronger. In Atlanta, when Edgewood and Auburn are strong, the greater community was stronger," Render added.
Render is known almost as much for his politics as he is for his music. The rapper stumped for Sen. Bernie Sanders in the run-up to the 2016 election, and he said he'd support the progressive senator from Vermont again, should he decide to run.
For full interview [click here](https://cheddar.com/videos/killer-mike-dishes-out-his-unconventional-ideas-to-fix-society-in-new-netflix-series).
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.