How Kidbox is Redefining the Retail Experience for Kids
Children's clothing is known for having a short shelf life. But Kidbox, a sort of "Stitch Fix for Kids", says it's got a solution.
CEO Miki Berardelli says her company allows parents to purchase up to 5 boxes a year, curating each delivery for the appropriate season or occasion.
Berardelli says that not only does the company cater to the specific needs of kids, but buying a Kidbox also serves as a good cause. The company donates outfits for children in need with every purchase made.
Berardelli, who's also the chief marketing officer at the National Retail Federation and was previously the CMO of Tory Burch, discussed the state of retail and the consumer's transition from in-person to online shopping.
While she believes brick-and-mortar retail stores will always be important, stores need to focus on making shopping more experiential in order to lure in customers.
Kidbox provides that new experience, Berardelli says. The company uses "every front door of every household as the new face of retail."
Hoyt McGarity, CEO & President of 8AM Golf, joins Cheddar to discuss TGL and how the technology is changing the game of golf right before our eyes. Watch!
Amy Farley, Executive Editor at Fast Company, joins Cheddar to reveal how the Top 50 companies were chosen for a coveted spot on the list of Most Innovative.
Chris Versace, CIO at Tematica, discusses the fed decision, the current state of the market and how news in the coming days will tell us even more. Watch!
Olipop CEO, Ben Goodwin, joins Cheddar to discuss its recent $50M funding round and why other prebiotic soda company's successes is good for business. Watch!
The Knot Worldwide CEO Raina Moskowitz joins Cheddar to reveal the top wedding trends for 2025 and why some newlyweds-to-be want their big day to be phone free!
Shark Tank star Barbara Corcoran reveals how she is handling all of this recession news, the best time to buy a home and what she looks for when hiring. Watch!
