The future of business is getting active. More and more companies are focused on the customer's experience, rather than just a product. This Changes Things host Brad Smith aims for the bullseye at "Kick Axe," New York City's first axe-throwing venue. He talks to Founder Ginger Flesher about the business of axe throwing.
Flesher explains that giving millennials, or any customer, an experience that they can treasure was one of the main reasons for opening Kick Axe. She talks about how millennials are spending their money on exciting experiences rather than items or products. She says it's not a passive society anymore, everyone wants to be active, and they can do so at Kick Axe.
As for challenges, Flesher says getting permits through New York City was extremely hard! Also ensuring a safe environment for people to have a casual drink and throw some axes was important to her.
Delta CSO Amelia DeLuca reveals at the Fast Co. Innovation Festival how tech, sustainable aviation fuel, and smart operations are revolutionizing air travel.
Colin & Samir break down YouTube’s $100B payout to creators and explore why nearly a third of Gen Alpha want to be YouTubers — plus what that means for you.
Unpacking Jerome Powell’s surprise rate cut with Tematica Research CIO Chris Versace—what it signals, who wins, who loses, and what smart investors do now.
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
