Ken Block has made a name for himself as an action sports star, turning his love of sports into a career. Alyssa Julya Smith caught up with Block on the mountains of Park City, Utah during the Sundance Film Festival to talk about his latest Amazon Prime original series. "The Gymkhana Files" is a Prime original series highlighting the making of Gymkhana 10, the recently announced 10th installment of his Gymkhana film series. Block says the unscripted series will be an exclusive look at what goes into the making of one of the biggest viral campaigns of all time. The series will have eight episodes of untold stories and never-before-seen footage from Block’s previous nine films. Block also discusses the marketing that goes into the viral videos and what it takes to make a video with up to 100 million views. The prolific entrepreneur also talks about his other ventures including DC Shoes, which he eventually sold to Quiksilver.

Share:
More In Culture
On The Scene: Louis Armstrong House Museum
Legendary musician Louis Armstrong's many contributions to music and culture are on display at a museum built at his longtime Queens, New York residence. Regina Bain, executive director of the Louis Armstrong House Museum, joined Michelle Castillo and spoke with Cheddar News about the iconic trumpeter, the museum's background and history and displayed some historic artifacts from the musician's past.
Finances in a Grey Divorce
With several high-profile divorces of longtime powerful couples in the headlines recently, Cheddar News highlighted the importance of protecting your assets after splitting up. Correspondent Janice Lieberman explained how figuring out finances before signing those papers is a must.
Load More