Ken Block has made a name for himself as an action sports star, turning his love of sports into a career. Alyssa Julya Smith caught up with Block on the mountains of Park City, Utah during the Sundance Film Festival to talk about his latest Amazon Prime original series. "The Gymkhana Files" is a Prime original series highlighting the making of Gymkhana 10, the recently announced 10th installment of his Gymkhana film series. Block says the unscripted series will be an exclusive look at what goes into the making of one of the biggest viral campaigns of all time. The series will have eight episodes of untold stories and never-before-seen footage from Block’s previous nine films. Block also discusses the marketing that goes into the viral videos and what it takes to make a video with up to 100 million views. The prolific entrepreneur also talks about his other ventures including DC Shoes, which he eventually sold to Quiksilver.

Share:
More In Culture
Bacardi CFO on Holiday Drinking Trends
The holidays are here, which means many will raise a glass. In fact, data shows the average American doubles their booze intake between Thanksgiving and New Years, with about 45% of those drinkers choosing vodka as their liquor of choice. Tony Latham, Bacardi's CFO, tells Cheddar what he anticipates will be the most popular spirit or cocktail this holiday season, as well as other trends going into the new year.
Cyber Monday 2021 Spending Trends and Shopping Tips
This holiday season, e-commerce sales are expected to hit 207 billion dollars, with17 percent of that chunk will occuring between the days of the deals - black friday and cyber monday. Deren Baker, CEO of edge by ascential, joins Cheddar News to give a Cyber Monday preview.
Americans Disconnecting From Media, New Data Says
According to recent data, Americans are pulling away from their television screens in a big way. In the last few months, people have returned back to more normal activities, spending time with friends and less time doom scrolling on Instagram, it's a favorite pastime. Licensed Psychotherapist and Author of "Disconnected" Tom Kersting, joined Cheddar to discuss more.
Sony Playstation Sued Over Gender Discrimination Allegations
One former employee at Sony Playstation has just filed a lawsuit against the company on allegations of gender discrimination and wrongful termination. According to Emma Majo, the company says she was terminated as a result of the company's decision to phase out a team she was only temporarily working with. Executive Director at International Game Developer's Association Renee Gittins, joined Cheddar to discuss more.
Julius Jones Granted Clemency Hours Before Scheduled Execution
Just hours before the scheduled execution of inmate Julius Jones, the Governor of Oklahoma Kevin Stit has now granted commuted his sentence to life in prison without the possibility of parole. Several advocates along with a number of celebrities have been fighting to stop the execution. Defense Attorney and Police Director Erin Haney, joined Cheddar to discuss more.
All Three Men Found Guilty in Killing Ahmaud Arbery
Guilty verdicts have been handed down to the three men charged with killing Ahmaud Arbery. Arbery was out for a jog in February 2020 when Travis McMichael, William "Roddie" Bryan, and Gregory McMichael chased him down and killed him. The judge read the verdicts for each of the three men aloud, starting with the man who pulled the trigger, Travis McMichael. Kirk Burkhalter, professor at New York Law School joins Cheddar News to recap the trial.
Load More