Ken Block has made a name for himself as an action sports star, turning his love of sports into a career. Alyssa Julya Smith caught up with Block on the mountains of Park City, Utah during the Sundance Film Festival to talk about his latest Amazon Prime original series. "The Gymkhana Files" is a Prime original series highlighting the making of Gymkhana 10, the recently announced 10th installment of his Gymkhana film series. Block says the unscripted series will be an exclusive look at what goes into the making of one of the biggest viral campaigns of all time. The series will have eight episodes of untold stories and never-before-seen footage from Block’s previous nine films. Block also discusses the marketing that goes into the viral videos and what it takes to make a video with up to 100 million views. The prolific entrepreneur also talks about his other ventures including DC Shoes, which he eventually sold to Quiksilver.

Share:
More In Culture
Rebundle Raises $1.4 Million Pre-Seed Round to Revolutionize Hair Extensions
Plant-based hair extension company Rebundle recently raised $1.4 million in a pre-seed round led by M25. The company based in St. Louis says it is revolutionizing hair extensions with more comfort and less waste. Rebundle's braiding hair is made from a non-toxic, biodegradable plant, which the company says is better for the scalp and the environment. Rebundle Co-Founder and CEO Ciara Imani May and Co-Founder and CMO Danielle Washington joined Cheddar News' Closing Bell to discuss.
Decentraland Hosts Its First Metaverse Wedding
The metaverse platform Decentraland hosted its first wedding over the weekend. The union was overseen by Rose Law Group, at the firm's virtual property, hosting witnesses including 2,000 guests. The ceremony endured some technical glitches before being completed.
Joey Fatone Introduces His New Calzone, Talks Potential NSYNC Reunion
Actor, singer, and dancer Joey Fatone can now add chef to his repertoire, partnering with Schlotzsky’s, a pizza and sandwich restaurant franchise, to introduce the "Fatone Calzone." The triple threat entertainer joined Cheddar News to talk about the partnership as well as a potential NSYNC reunion. "So, it's like everybody's kind of everywhere. It's that moment of saying, do we want to get together? Do we do it? And how is it going to be done? You know, that kind of stuff. So, who knows? Never say never. Never say never," he explained.
A Closer Look at the Gaming Sector and its Future in the Metaverse
The gaming industry has been under the spotlight so far this year following some big mergers and acquisitions. This week featured earnings of three major gaming companies, but also Meta and for the latter, things are not doing too hot. Joining Cheddar News to break it all down was Kenny Rosenblatt, President and Co-Founder of Arkadium.
Brian Flores Files Lawsuit Against Three NFL Teams
Former Miami Dolphins head coach Brian Flores has filed a lawsuit against his old team along with the Denver Broncos and the New York Giants. Flores alleged that the league has been following racist practices in its hiring process. Former NFL quarterback and Sports Analyst and Commentator, Lester Ray Ricard Jr, joined Cheddar to discuss more.
Will The Texas Grid Fail Again? ERCOT Says They Are 'Ready For This Storm'
Although this week's weather is predicted to be less severe than the 2021 storm, Texans are preparing for the worst - stocking up on supplies and emptying shelves in grocery stores, once again. Some Texans still have not recovered from last year's tragedy, and are heading into the next few weeks with anxiety for what's to come. Leslie Beyer, CEO of the Houston-based energy workforce & technology council, joins Cheddar News to discuss if the Texas grid will fail again.
Load More