Kellogg Purchases RXBar for $600 Million

Peter Rahal, Co-founder and CEO of RXBar, says the company was founded on the transparency of its ingredients, and that purpose led to a $600 million buyout from Kellogg. Rahal explains why ever ingredient in every product is in bold letters on the front of the package. When the company started out, "people would be like ‘well what is it?'” So they made the answer easy to find. Rahal discusses RXBAR's $600 million sale to Kellogg, and the future direction of the company, where he will remain as CEO. We talk about the whirlwind the company's evolution has been, given that it was founded in 2013, when Rahal and his co-founder were both broke. Then we look ahead to what's next for the company after the Kellogg buyout.

More In Business

FDA Warns of Fake Ozempic Drugs

The Food and Drug Administration warned consumers about a copycat version of the diabetes drug Ozempic.

Report: Tesla Building Battery Factory in China

Tesla is reportedly moving forward with its plan to make energy shortage storage batteries in China.

Wells Fargo Workers in New Mexico Vote to Unionize

Wells Fargo employees at a branch in New Mexico have voted to unionize.

Nike Cuts Full-Year Revenue Outlook and Announces Cost-Cutting Plan

Nike cut its full-year revenue outlook for the fiscal year after reporting lower-than-expected revenue in its latest quarter.

Stocks Rise As Market Looks to Extend Winning Streak Year-End

Stocks climbed after the opening bell as the market looks to extend its winning streak as the year draws to a close.

Pres. Biden Says U.S. Steel Deal Needs 'Serious Scrutiny'

President Biden thinks there should be "serious" scrutiny over Japanese company Nippon's planned purchase of US Steel.

Were Your Holiday Deliveries Stolen? What to Know About Porch Piracy and What You Can Do About It

You found the perfect holiday gift online. You ordered it. A notification arrived on your phone, showing the package had arrived. But when you open your doors, the parcel is nowhere to be found.

Airbnb Fined at Least $10M for Misleading Australian Customers

Airbnb has admitted to misleading its customers in Australia by not making clear that prices on its site were listed in U.S. dollars instead of Australian dollars.

American Consumers Are More Confident

Business research group The Conference Board said that its consumer confidence index increased two months in a row.

Stretching Your Dollar: Holiday Bonus

Grant Buckholt, financial adviser with Northwestern Mutual, joined Cheddar News to discuss what exactly a holiday bonus entails and provided tips on how to budget it.

Load More