Alternative search engine DuckDuckGo has been around for 10 years and champions internet privacy and security. The secure search engine does not track users IP addresses nor their search history. Now, DuckDuckGo is out with a new product to keep consumers safe when they travel onto sites outside of the search engine.
Gabriel Weinberg is the CEO and Founder of DuckDuckGo. Weinberg touts that DuckDuckGo prides itself on keeping user information private. He explains that Google is running trackers on 75% of websites. On any site you visit, it is likely that Google or Facebook is in the background of that site and is tracking and selling your data.
For that reason, DuckDuckGo is rolling out technology and an application today that will protect its users when they travel onto websites from the search engine.
DuckDuckGo is trying to break up the advertising duopoly and encourage better privacy practices. DuckDuckGo is ad-supported. It mkaes money by using keyword advertising rather than targeted advertisements. This means that if you search "car" in DuckDuckGo, you will most likely see ads for cars on the page.
With more similar services on the market, there are questions if TikTok can remain king especially as it chases after advertiser dollars.
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