Almost a decade after getting her start on YouTube, and nearly 4 million followers later, beauty influencer Kandee Johnson reflects on how much the platform has changed.
“When I first started, people were still going there to watch cats water skiing,” she told Cheddar. “It wasn’t what it is now.”
Thirteen years since its inception, YouTube boasts more than 1 billion users and 1 billion hours of content watched daily.
And the site has become a life-changing, but competitive, platform for those who can find the right mix of content to build a following.
And it’s not as easy as it used to be to find what resonates.
Johnson jokes that back in the day, viewers would watch “her turn into Edward Scissorhands or something.”
But now, “you don’t know what is going to work. You don’t know what YouTube likes, what is working right now.”
For the full interview, [click here](https://cheddar.com/videos/youtube-beauty-superstar-judges-new-makeup-competition-show).
After testing out some Icelandic cuisine, Cheddar's own Shannon LaNier gets a sneak preview of Taste of Iceland -- a cultural festival running between May 10-13 across New York City.
Cheddar's own Shannon LaNier gets a taste of Icelandic cuisine at Blue Lagoon Iceland in New York City.
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Tens of thousands of fans descended upon the Swedish capital of Stockholm to celebrate the opening show of Beyoncé’s new world tour on Wednesday.
Peru’s government will allow the extradition to the United States of the prime suspect in the unsolved 2005 disappearance of American student Natalee Holloway on the Dutch Caribbean Island of Aruba, bringing her family hope there will be justice in the case.
With summer coming up, Cheddar News breaks down some artists that you can check out as music festivals approach for the coming season.
The top entertainment headlines for May 10, 2023.
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MTV, a division of Paramount, is planning to shut down its news division and lay off 25 percent of its workforce. The company cited "broader economic headwinds" as the reason for the shuttering. The decision comes as Paramount makes cuts to better compete with rival entertainment giants.
Cheddar's own Shannon LaNier reports from the world premiere of Disney's live action remake of The Little Mermaid, starring Hallie Bailey as Ariel.
