Fox News personality Judge Jeanine Pirro is jumping into the cannabis game. She joined the board of Heavenly Rx, the hemp and CBD company announced on Wednesday.
"Judge Pirro offers Heavenly Rx a wealth of insight and expertise in media strategies, law, and consumer preferences that we hope will expand our footprint in the emerging hemp and CBD markets,” Paul Norman, CEO of Heavenly Rx, said in a statement.
Pirro, who hosts the eponymous show "Justice with Judge Jeanine" on Fox News, aims to use her platform to boost the Heavenly Rx brand.
"As the emerging markets for CBD and hemp begin to explode in the United States, it is a privilege to hold a leadership position in a company that is ahead of the curve. I hope to use the lessons learned from years of experience in television to help amplify this brand, a front runner in the wellness space and increase shareholder value,” Pirro said in a statement.
Heavenly Rx, a portfolio company of cannabis investment company Sol Global Investments, was formed in early 2019 to focus exclusively on hemp and hemp-derived CBD. The company boasts investments in, and partnerships with, farms across the American South, including a quarter stake in Jones Soda.
Norman, the former President of Kellogg North America, was named CEO of the company in June.
Pirro’s voice may be loud, but her publicity hasn’t always been positive.
In March, Fox News briefly canceled her show after she made Islamophobic comments about Muslim Congresswoman Rep. Ilhan Omar (D-Minn.).
“Omar wears a hijab, which according to the Quran 33:59, tells women to cover so they won’t get molested. Is her adherence to this Islamic doctrine indicative of her adherence to Sharia law, which in itself, is antithetical to the United States Constitution?” Pirro said on her show.
President Donald Trump rushed to her defense on Twitter after the incident.
Nevertheless, the company hopes Pirro's high profile and accomplishments in the field of law will increase the brand's appeal with women. In a 2017 survey, market research firm the Brightfield Group emphasized that women are leading consumers of CBD products.
“Having someone as high profile and respected as Judge Jeanine Pirro is a huge win for our company," Norman added.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
