Former Apple CEO John Sculley sees big shifts in the ad tech industry, as marketing becomes more personalized. And as smaller companies look to survive, he says they’re turning to Zeta Global, which he co-founded ten years ago.
“There’s so many companies that are for sale because they are too small to be able to compete in the mainstream,” he told Cheddar Monday. “We’ve been constantly approached by companies wanting us to acquire them.”
Just last week, the marketing cloud company bought Disqus, which powers the comment section of websites like TMZ and The Atlantic, services over 4 million websites, and hosts 2 billion monthly unique users.
Sculley also commented on the state of digital advertising, which has been largely dominated by Facebook and Google. He says customers want to broaden their advertising options.
“People want to see other alternatives in addition to Google and Facebook,” he said. “And it’s why you see companies like Zeta Global, and Adobe, and Salesforce.com, and others enjoying so much attention. You have to build out a broader platform.”
Management employees who work for AT&T are now being offered paid time off to care for their loved ones.
Jade Warshaw, personal finance expert and co-host of 'The Ramsey Show, joined Cheddar News to provide tips on how to save on engagement rings and to look at cheaper alternatives.
As the country watches the financial situation and monitors decisions from the Federal Reserve, many may be re-evaluating what to do with their money, with interest and mortgage rates at some of the highest levels seen in decades. Mark Hamrick, Washington bureau chief and senior economic analyst with Bankrate, joined Cheddar News to provide tips on your money management as monetary policy continues to change.
A Dutch recruitment firm found that only 42% of employees who have been laid off this year actually received severance, down from 64% who received severance in 2021.
Direct deposit delays due to a human error that happened last week have resulted in some customers still not receiving their paychecks.
Nestle is reportedly investing $100 million in food delivery startup Wonder Group.
Arturo Béjar testified before a Senate subcommittee on Tuesday about social media and the teen mental health crisis, hoping to shed light on how Meta executives, including Zuckerberg, knew about the harms Instagram was causing but chose not to make meaningful changes to address them.
Nike is suing two of its competitors for alleged patent infringement.
Uber missed analysts' projections for earnings per share and revenue this past quarter. Cheddar News takes a closer look at the numbers and explains what to expect for the rest of the fiscal year.
Cheddar News breaks down some of the top business stories to look out for, including WeWork's bankruptcy filing and fast-fashion retailer Shein reportedly expecting a $90 million valuation upon its market debut. Plus, a new EV truck will have a backup gas generator.
