In just a few short years, Jet.com went from a bootstrapping start-up to the rapidly-scaling online arm of one of the world's biggest retailers. Cheddar is live at the company's New Jersey headquarters with VP of Analytics Jack Hanlon and Senior Director of Research Ben Babcock. They take us inside the company's research and analytics strategy. We learn all about the e-commerce site's internal consumer-insights department. Called the "Jet X Lab," the facility is not your typical cold and sterile research department. Our guests explain how they leverage the company's proprietary technology to gain valuable information about how their customers think, act, and buy. Finally, Hanlon and Babcock give an update on how Jet's acquisition by Walmart influenced its data, research, and analytics strategy. the big-box retailer bought the e-commerce site for $3.3 billion in 2016. We learn how the two companies are learning from one another, and where things are headed from here.

Share:
More In Business
Peloton Recalling 2.2 Million Exercise Bikes
Peloton is recalling more than 2 million exercise bikes over a safety concern with its bike seat post, and the Consumer Product Safety Commission said it's received some injury reports.
Why Some Mothers Are Becoming Full-Time Content Creators
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Topless Protester Briefly Disrupts VW Annual Meeting
Volkswagen's annual shareholder meeting was briefly disrupted Wednesday by protests over the company's factory in China's Xinjiang province, with a shouting, topless activist interrupting the speech by CEO Oliver Blume before she was hustled away by security personnel.
Load More