In just a few short years, Jet.com went from a bootstrapping start-up to the rapidly-scaling online arm of one of the world's biggest retailers. Cheddar is live at the company's New Jersey headquarters with VP of Analytics Jack Hanlon and Senior Director of Research Ben Babcock. They take us inside the company's research and analytics strategy.
We learn all about the e-commerce site's internal consumer-insights department. Called the "Jet X Lab," the facility is not your typical cold and sterile research department. Our guests explain how they leverage the company's proprietary technology to gain valuable information about how their customers think, act, and buy.
Finally, Hanlon and Babcock give an update on how Jet's acquisition by Walmart influenced its data, research, and analytics strategy. the big-box retailer bought the e-commerce site for $3.3 billion in 2016. We learn how the two companies are learning from one another, and where things are headed from here.
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