Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics.
We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy.
Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.
PepsiCo's "Rolling Remembrance" American Flag Relay Puts Veteran Drivers at the Wheel to Raise Funds and Awareness for Children of Fallen Patriots Foundation
Fresh off the company’s IPO at the New York Stock Exchange Bowhead Specialty CEO Stephen Sills discusses what’s next and why some insurance rates are rising.
AAA predicts a surge in summer 2024 travel, with 44 million travelers, surpassing pre-pandemic levels. Expect more solo trips, AI use, and Taylor Swift.
As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'
In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes
