Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics.
We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy.
Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.
Dylan Douglas, host of 'Young American with Dylan Douglas,' joins Cheddar to reveal how Gen Z is feeling about the election and what issues matter most to them.
Priceline CEO, Brett Keller, joins Cheddar to discuss the latest travel trends and how Hurricanes Helene & Milton have affected those flying south. Watch!
Hyperice CEO, Jim Heuther, joins Cheddar to discuss the company's latest product collaboration with Nike. Find out how it is helping your favorite athletes.
Founder, Chairman and Principal Analyst of Constellation Research Inc., Ray Wang, reveals how Tesla's Robotaxi is going to disrupt the transportation industry.
Have Taylor Swift fans dubbed Flava Flav as King of the Swifties? Plus, his new partnership with Old Spice and if he will ever go back to the Olympics. Watch!
Education Reporter for The Wall Street Journal, Doug Belkin, discusses his latest piece and delves into why incoming freshmen are preferring southern schools.
