Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics.
We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy.
Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.
Tony Drake, CFP at Drake and Associates, LLC shares thoughts on whether the record gains in technology will broaden to other sectors, the risks of the Fed keeping interest rates higher for too long, and the health of the U.S. consumer.
The Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when many taxpayers did not qualify for such free offerings.
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Propublica national reporter Peter Elkind shares details on his investigation into how scammers stole over $1 billion using Walmart's gift cards and financial services, and how consumers can protect themselves.
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Archer Aviation founder and CEO Adam Goldstein shares big news about the aerospace company's new partnership with NASA and why they want to make your trip to the airport just five minutes long.