E-commerce today exists primarily for speed and convenience. Jet.com wants to change that. "We really want to bring back the positive emotion that came with shopping all along," says David Echegoyen, the online retailer's chief customer officer.
For full interview, [click here](https://cheddar.com/videos/how-jet-com-targets-the-urban-millennial-through-personalization).
The charismatic founder of a startup company that claimed to be revolutionizing the way college students apply for financial aid, was convicted on Friday.