Jet.com Wants Shopping to Be an Experience

E-commerce today exists primarily for speed and convenience. Jet.com wants to change that. "We really want to bring back the positive emotion that came with shopping all along," says David Echegoyen, the online retailer's chief customer officer. For full interview, [click here](https://cheddar.com/videos/how-jet-com-targets-the-urban-millennial-through-personalization).

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