"It's about embracing the things that make you unique, even if it makes others uncomfortable."
Musician, actor, and activist Janelle Monáe joined Cheddar on Monday to talk about an ad campaign she's working on with Belvedere Vodka that emphasizes inclusion and diversity.
"We have a shared vision about making this world much better. Inclusion is at the top of my list. Inclusion for women, minorities, and my brothers and sisters in the LGBTQIA+ communities," said Monáe.
The venture, which began last year, is called "A Beautiful Future," and involves a coordinated limited edition bottle, a social media campaign, and a video series led by female directors.
The bottle is available beginning this month.
"It's the whole idea that inclusiveness is really the mainstream now," said Rodney Williams, the president and CEO of the vodka brand.
The campaign began at a 2018 brunch co-hosted by Monáe and Belvedere. The event was in support of Monáe's Fem the Future movement, which aims to encourage those who identify as women working in the media, cinema, and arts fields.
"It's really to highlight women's voices, and to say — hey — we're noticing that there is a gender gap. And there's not a lot of women who are behind the cameras. I'm in front of them, where are the producers? Where are the engineers? Where are we?" said Monáe.
"We're here. And we can compete at a high level, but we have to be given those opportunities."
Higher rents and food prices boosted overall U.S. inflation in December, a sign that the Federal Reserve's drive to slow inflation to its 2% target will likely remain a bumpy one.
Tech companies of all sizes are showing off their latest gadgets at CES 2024 in Las Vegas. And that includes new technology that's changing the world of food and drinks.
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Wall Street was quiet early following a lackluster session a day earlier as markets await U.S. inflation data and high-profile corporate earnings reports later in the week.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
