No one understands technology like Twitter and Square CEO Jack Dorsey. That’s according to Nate Checketts, co-founder and head of smart apparel maker Rhone, who got a chance to spend some time with the tech exec over the course of a year. “We started talking about wearable technology, and he said something that really stuck with me. Technology is something that should really fade into the background,” Checketts said in an interview on Cheddar Monday. “If it’s done well...you shouldn’t even have to think that you’re wearing it.” Checketts said he’s carried this mindset with him when Rhone designed its GoldFusion line. The technology infuses nanoparticles of gold with fabric. Rhone claims that GoldFusion allows its brand to absorb liquid three times faster than the industry standard and says that it remains 99 percent effective even after 100 washes. “The technology is doing its work without you having to do anything,” he told “Opening Bell.” “With this, it just works. You put it on and it works” he said.

Share:
More In Business
'Terrible Time' to Buy a Car as Prices Surge Due to Chip Shortage
The automotive industry continues to reel as the ongoing global semiconductor chip shortage continues to cause prices to rise. Ben Preston, autos reporter for Consumer Reports, joined Cheddar to discuss the state of the car industry. "I think that right now is a terrible time to buy a new car because dealership lots are looking a bit thin," Preston said. He noted that once manufacturers had initially halted production due to the pandemic, chip companies shifted toward providing service to tech companies, leading to supply constraints as every new car built needs about 30 to 100 chips in its construction.
Cannabiz: Legalization Goes Mainsteam
The one-hour special 'Cannabiz: Legalization Goes Mainstream' explores the state of marijuana. Cheddar News is joined by Rep. Earl Blumenauer (D-OR), Village CEO Dan Pettigrew, and many more.
Bitcoin Slump Continues Ahead of Federal Reserve Meeting
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
Load More