iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan.
Abdul Thunayan, CEO of iVANZi, joins Cheddar to explain why the pop-up was a good idea. Thunayan details how the physical store provides an opportunity for shoppers to experience the products in a way you cannot online. It is still a tech-first store with ipads and tech-focused products, but iVANZi has seen a lot of success with the pop-up.
Thunayan also brings some of the products to set to show off the creative and unique producers iVANZi works with. From a floating cup to a water-proof shirt, iVANZi continues to innovate and diversify its inventory.
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Many parents are already planning an early outing for back-to-school shopping, despite the early days of summer. Inflation concerns have spurred people to plan ahead in spending. Bryce Gruber, executive editor of Today's Parent, joined Cheddar News to help provide money-saving tips for affordable school shopping.
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