iVANZi Curating the Retail and Shopping Experience
iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan.
Abdul Thunayan, CEO of iVANZi, joins Cheddar to explain why the pop-up was a good idea. Thunayan details how the physical store provides an opportunity for shoppers to experience the products in a way you cannot online. It is still a tech-first store with ipads and tech-focused products, but iVANZi has seen a lot of success with the pop-up.
Thunayan also brings some of the products to set to show off the creative and unique producers iVANZi works with. From a floating cup to a water-proof shirt, iVANZi continues to innovate and diversify its inventory.
In Wednesday's business headlines, Microsoft CEO Satya Nadella is due in court to defend the company's takeover of Activision Blizzard and United Airlines is under fire over its recent cancellations with CEO Scott Kirby blaming the FAA for the disruptions. Meanwhile, a judge approved Overstock's purchase of Bed Bath & Beyond assets.
