iVANZi Curating the Retail and Shopping Experience
iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan.
Abdul Thunayan, CEO of iVANZi, joins Cheddar to explain why the pop-up was a good idea. Thunayan details how the physical store provides an opportunity for shoppers to experience the products in a way you cannot online. It is still a tech-first store with ipads and tech-focused products, but iVANZi has seen a lot of success with the pop-up.
Thunayan also brings some of the products to set to show off the creative and unique producers iVANZi works with. From a floating cup to a water-proof shirt, iVANZi continues to innovate and diversify its inventory.
The U.S. economy surprisingly accelerated to a 2.4% annual growth rate from April through June, showing continued resilience in the face of steadily higher interest rates resulting from the Federal Reserve’s 16-month-long fight to bring down inflation.
