iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan. Abdul Thunayan, CEO of iVANZi, joins Cheddar to explain why the pop-up was a good idea. Thunayan details how the physical store provides an opportunity for shoppers to experience the products in a way you cannot online. It is still a tech-first store with ipads and tech-focused products, but iVANZi has seen a lot of success with the pop-up. Thunayan also brings some of the products to set to show off the creative and unique producers iVANZi works with. From a floating cup to a water-proof shirt, iVANZi continues to innovate and diversify its inventory.

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