iVANZi is a curated marketplace where consumers can discover and shop for items from emerging brands and producers. The digital store recently launched a pop-up in Manhattan. Abdul Thunayan, CEO of iVANZi, joins Cheddar to explain why the pop-up was a good idea. Thunayan details how the physical store provides an opportunity for shoppers to experience the products in a way you cannot online. It is still a tech-first store with ipads and tech-focused products, but iVANZi has seen a lot of success with the pop-up. Thunayan also brings some of the products to set to show off the creative and unique producers iVANZi works with. From a floating cup to a water-proof shirt, iVANZi continues to innovate and diversify its inventory.

Share:
More In Business
Turning Ocean Waves Into Clean Energy
Inna Braverman, co-founder of Eco Wave Power, shares how her company’s tech works, plus the role governments should play in adopting clean energy.
Federal Reserve: Inflation Is, Uh, Still Up
An inflation gauge favored by the Federal Reserve increased in January, the latest sign that the slowdown in U.S. consumer price increases is occurring unevenly from month to month. (Getty Images)
Load More