The Ivanka Trump store is officially open for business. Racked Reporter Hilary George-Parkin explains how the label is shifting gears amid this business and political landscape.
The brick and mortar store opened inside Trump Tower on Thursday. George-Parkin says until recently the label mainly focused on its business through department stores. It is shifting gears now with a launch of e-commerce and this store location. "This is their way of establishing an identity," says George-Parkin.
Ivanka Trump stepped down from the label before her father took office, and she assumed her role in the Trump administration.
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Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
