The Ivanka Trump store is officially open for business. Racked Reporter Hilary George-Parkin explains how the label is shifting gears amid this business and political landscape. The brick and mortar store opened inside Trump Tower on Thursday. George-Parkin says until recently the label mainly focused on its business through department stores. It is shifting gears now with a launch of e-commerce and this store location. "This is their way of establishing an identity," says George-Parkin. Ivanka Trump stepped down from the label before her father took office, and she assumed her role in the Trump administration.

Share:
More In Business
Stanley Tumbler Survives Car Fire
The marketing slogan for Stanley Tumbler flask products is built for life and it looks like one video proves that to be true after a woman showed her burned-out car on TikTok along with her Tumbler cup, which was left undamaged.
Elon Musk's X Sues Media Matters
'X' owner Elon Musk says he is suing watchdog group Media Matters after the group published an analysis writing that the social media company was placing advertisements from several brands next to anti-Semitic content.
Load More