The Ivanka Trump store is officially open for business. Racked Reporter Hilary George-Parkin explains how the label is shifting gears amid this business and political landscape. The brick and mortar store opened inside Trump Tower on Thursday. George-Parkin says until recently the label mainly focused on its business through department stores. It is shifting gears now with a launch of e-commerce and this store location. "This is their way of establishing an identity," says George-Parkin. Ivanka Trump stepped down from the label before her father took office, and she assumed her role in the Trump administration.

Share:
More In Business
U.S. Economy Seems Headed for a Soft Landing
Tony Drake, CFP at Drake and Associates, LLC shares thoughts on whether the record gains in technology will broaden to other sectors, the risks of the Fed keeping interest rates higher for too long, and the health of the U.S. consumer.
Load More