*By Alisha Haridasani*
First daughter Ivanka Trump shut down her eponymous clothing brand on Tuesday as consumer disapproval of her father caused sales to suffer.
“After 17 months in Washington, I do not know when, or if, I will ever return to the business,” Trump said in a statement. “My focus for the foreseeable future will be the work I am doing here.”
In 2017, Trump joined the White House as a senior adviser and [abdicated](https://www.vanityfair.com/news/2017/01/ivanka-trump-jared-kushner-resign-sell-assets) her executive role at the brand to avoid conflicts of interests, elevating Abigail Klem to company chief.
Even after Trump left the company, activists urged shoppers to boycott her products and the various retailers that carried it. Nordstrom and Canada's Hudson's Bay, which owns Lord & Taylor and Saks Fifth Avenue, eventually dropped the brand for poor performance.
Watchdog Citizens for Responsibility and Ethics in Washington alleged in May that even after her Washington appointment, Trump was still receiving [profit](https://www.citizensforethics.org/ivanka-trumps-business-wins-approval-for-more-china-trademarks/) from the brand and benefiting from the administration's latest policies.
Ethical concerns against Trump were first raised in 2016 when she retained control of her company during her father's campaign and wore her own products to high-profile events, presumably promoting her brand.
Trump's company is among the many businesses in her father's stable and presents regulators with the unique challenge of monitoring the first family's politics and business gains.
The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
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Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
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