Mobile gaming platform Playtika ($PLTK) began trading on the Nasdaq Friday in an initial public offering valuing the company at $1.88 billion, potentially making it the biggest IPO of the year so far.
The Israeli-based platform hosts a mix of casual and casino-themed games, with nine out of the top 100 games on Apple and Google Play, according to CFO Craig Abrahams.
In the lead-up to the public offering, the company benefited from a surge of interest in mobile gaming during the pandemic.
"During stay-at-home orders, people were looking for alternate means of entertainment during these tough times, and mobile gaming was one of the great places that they went for entertainment," Abrahams told Cheddar.
The company makes 97 percent of its revenue from in-app purchases, such as extra features bought within the game to extend or expand players' experience, and 3 percent from in-game advertising.
Funding from the IPO will support an ongoing growth strategy centered around acquisitions.
"There's a lot of opportunities in front of us," Abrahams said. "M&A has been a core part of our growth strategy."
He added that Playtika has made seven studio acquisitions over the last eight years and that the company is in a strong position to make another one in the near-term.
"We've always generated a tremendous amount of cash," he said.
Playtika is the first in what could be a full pipeline of game developers going public this year. Kids gaming site Roblox is planning a direct listing early in 2021, and mobile gaming conglomerate AppLovin is currently exploring a public option.
Updated on January 15, 2021, at 12:28 p.m. ET to reflect that trading was underway.
Landing founder and CEO Bill Smith shares how the company’s new Nomad pass and partnership with Frontier Airlines allows subscribers unlimited airfare and accommodations.
The pandemic yielded government financial support and (eventually) a surprisingly strong job market — but racial wealth disparities grew. Why is it so difficult to close the wealth gap?
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
Joe Pompliano, author of the Huddle Up newsletter, breaks down the biggest moments from Super Bowl LVIII, from potentially record-breaking viewership to Taylor Swift’s highly anticipated appearance.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.
Disney and Fortnite-maker Epic Games will collab on making new video games with Disney characters. Hopefully it will be more than Mickey Mouse hitting the Griddy.
Hershey is cautioning on its 2024 profit growth as the company contends with rising cocoa costs, leading to increased prices for chocolate. The company anticipates its full-year earnings per share being relatively flat, partly due to higher cocoa and sugar costs.
Prince Harry has reached an out-of-court settlement with a tabloid newspaper publisher that invaded his privacy with phone hacking and other illegal snooping. Attorney David Sherborne said that Mirror Group Newspapers had agreed to pay Harry’ “substantial” costs and damages.
