Graham Fuller, film and television editor at Culture Trip, discusses Netflix's decision to announce "The Cloverfield Paradox" during the Super Bowl. The film was made available to stream immediately following the game.
Fuller says it was a "brilliant marketing stroke" to announce and release the movie almost simultaneously, especially since the film has not received positive reviews. He explains Netflix was able to attract a big audience for a bad movie.
Fuller doesn't expect this to become the norm, even though Paramount has also sold international rights to Netflix for the upcoming Natalie Portman movie "Annihilation." Fuller believes it's a smart move for a studio to recoup some cost.
TIME Editorial Director Lucy Feldman breaks down the 2026 TIME100 Creators list, the evolution of the creator economy, and what's next for digital media.
Can blockbuster movies and streaming thrive together? Paul Dergarabedian breaks down The Odyssey's record box office, Netflix's earnings, and Hollywood's future
BMO Wealth Management's Carol Schleif breaks down inflation, Fed policy, earnings, AI investment, and where investors may find opportunities in today's market.
Fast Company's Christopher Zara breaks down the OpenAI-Apple legal battle, the AI chip race, and what's next for the future of artificial intelligence.
Glacier CEO Rebecca Hu-Thrams explains how AI-powered robots are making recycling smarter, reducing landfill waste, and transforming the future of waste.
