Graham Fuller, film and television editor at Culture Trip, discusses Netflix's decision to announce "The Cloverfield Paradox" during the Super Bowl. The film was made available to stream immediately following the game. Fuller says it was a "brilliant marketing stroke" to announce and release the movie almost simultaneously, especially since the film has not received positive reviews. He explains Netflix was able to attract a big audience for a bad movie. Fuller doesn't expect this to become the norm, even though Paramount has also sold international rights to Netflix for the upcoming Natalie Portman movie "Annihilation." Fuller believes it's a smart move for a studio to recoup some cost.

Share:
More In Business
Why 146K Union Auto Workers Are Poised to Strike This Week
About 146,000 U.S. auto workers are set to go on strike this week if General Motors, Ford and Stellantis fail to meet their demands for big pay raises and the restoration of concessions the workers made years ago when the companies were in financial trouble.
Load More