Graham Fuller, film and television editor at Culture Trip, discusses Netflix's decision to announce "The Cloverfield Paradox" during the Super Bowl. The film was made available to stream immediately following the game.
Fuller says it was a "brilliant marketing stroke" to announce and release the movie almost simultaneously, especially since the film has not received positive reviews. He explains Netflix was able to attract a big audience for a bad movie.
Fuller doesn't expect this to become the norm, even though Paramount has also sold international rights to Netflix for the upcoming Natalie Portman movie "Annihilation." Fuller believes it's a smart move for a studio to recoup some cost.
It might feel like the artificial intelligence train has left the station, but there are still opportunities to get in before the boom gets even bigger.
Nevada’s Supreme Court upheld the state’s ban on ghost guns Thursday, overturning a lower court’s ruling that had sided with a gun manufacturer’s argument the 2021 law regulating firearm parts with no serial numbers was unconstitutionally vague.
