Moe's Southwest Grill is hitting the road with its Tour de Burrito truck. It's rolling through four cities and aims to open its kitchen doors to fans and showcase the menu. Bruce Schroder, President of Moe's joins Cheddar to discuss why, after being open for 17 years and franchising over 700 restaurants, this Tour de Burrito truck is vital to its customers. He talks about the fresh ingredients at Moe's, which serves 41,000 pounds of salsa with 60,000 pounds of freshly fried tortilla chips. The fast-casual restaurant has tried to innovate with its rewards-tracking app, Schroder talks about how important it is to capture the millennial consumer.
Plus, Moe's is a privately held company. Is now the time to go public? Schroder explains that as a private company its goals can be focused on the right priorities for its consumers.
Moe's has poked some fun at Chipotle's Queso reviews. Schroder says the conversation around Chipotle's not-so-great dip has actually helped sales because it's brought awareness to the dip!
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The FDRA is a trade association that supports nearly 500 brands worldwide including Nike, Adidas, Walmart, and Target and represents over 90% of US shoe sales.
