Moe's Southwest Grill is hitting the road with its Tour de Burrito truck. It's rolling through four cities and aims to open its kitchen doors to fans and showcase the menu. Bruce Schroder, President of Moe's joins Cheddar to discuss why, after being open for 17 years and franchising over 700 restaurants, this Tour de Burrito truck is vital to its customers. He talks about the fresh ingredients at Moe's, which serves 41,000 pounds of salsa with 60,000 pounds of freshly fried tortilla chips. The fast-casual restaurant has tried to innovate with its rewards-tracking app, Schroder talks about how important it is to capture the millennial consumer.
Plus, Moe's is a privately held company. Is now the time to go public? Schroder explains that as a private company its goals can be focused on the right priorities for its consumers.
Moe's has poked some fun at Chipotle's Queso reviews. Schroder says the conversation around Chipotle's not-so-great dip has actually helped sales because it's brought awareness to the dip!
Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
