*By Michael Teich*
Though iPhones and Mac computers made in China have been spared U.S. tariffs, the brewing trade war between Washington and Beijing could finally catch up with Apple, the world's most valuable publicly traded company.
None of the tariffs considered by the Trump administration so far have materially affected Apple's business, but in his third-quarter earnings call with analysts on Tuesday, Apple's CEO Tim Cook said it was too early to predict if other policies under consideration could affect the company's bottom line.
"Our view on tariffs is that they show up as a tax on the consumer and wind up resulting in lower economic growth," Cook said in Tuesday's call.
Mike Murphy of Quartz told Cheddar that consumers' willingness to pay for Apple's most expensive productーthe iPhone Xーis a good sign that even a trade-war inspired bump in prices for its other devices won't deter loyal iPhone users.
"If we have no problem buying a $1,000 phone, we'll probably have no problem buying a $1,100 phone," Murphy said in an interview Wednesday. The iPhone represents Apple's biggest source of revenue.
If tariffs were to hit Apple, they would likely affect the company's fastest-growing division, "Other Products," which includes Apple Watch, AirPods, and the HomePod.
Revenue from other products reached $3.74 billion in the third quarter, up 36 percent from a year earlier. Apple doesn't disclose exact numbers for the Apple Watch, but Cook said sales grew in the "mid-40 percent range."
Apple does not appear worried about the prospect of tariffs dampening its business. The Cupertino-based company delivered fiscal fourth quarter revenue guidance of between $60 billion and $62 billion, topping Wall Street's estimate of $59.47 billion, according to StreetAccount.
For full interview, [click here](https://cheddar.com/videos/apple-spared-trumps-tariffs-for-now).
Adam Battle, research assistant at University of Arizona's Lunar and Planetary Laboratory, joins Cheddar News to discuss space junk heading to the moon and if more should be done to prevent space junk in the future.
The capital of Kyiv is home to more than 1,000 tech startups.
Some of the prominent tech companies founded in Ukraine include names like 'Grammarly' and 'GitLab,' but even companies that aren't based in Ukraine rely on the massive amount of tech talent in the country. Andy Kurtzig, CEO of Justanswer, joins Cheddar News to discuss how he's aiding hundreds of his employees in Ukraine.
Mark Clerkin, Head of Trading at CoinList, joins Cheddar News' Closing Bell, where he elaborates on the range of features his platform offers, from investing in up-and-coming tokens to trading, and says his company is eager to partner with Block CEO Jack Dorsey on future projects.
Music-focused NFT platform Pianity raising $6.5 million in a seed funding round. Pianity has developed a marketplace that allows musicians to sell their tracks as limited edition NFTs. Since its launch last year, the company says it has already sold 11,000 NFTs and artists have earned over $1.1 million from NFT sales. Kevin Primicerio, co-founder and CEO of Pianity, joins Cheddar News' Closing Bell to discuss.
ZipRecruiter reported revenue growth for the fourth quarter of 2021 and raised its forecast for the coming year, beating Wall Street expectations. The recruitment site has benefited from one of the tightest labor markets in history as companies desperately try to fill empty positions. Ian Siegel, CEO of ZipRecruiter, joined Cheddar to discuss how the company has adapted to The Great Resignation, a tight labor market, and record inflation.
Ford is looking to charge its electric business forward -- splitting its EVs and legacy internal combustion engine models into separate units. Ford says the split will streamline its EV business and boost profits, while giving it a better competitive edge. Ford's new EV focused business will be called Ford Model e. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
