*By Michael Teich*
Though iPhones and Mac computers made in China have been spared U.S. tariffs, the brewing trade war between Washington and Beijing could finally catch up with Apple, the world's most valuable publicly traded company.
None of the tariffs considered by the Trump administration so far have materially affected Apple's business, but in his third-quarter earnings call with analysts on Tuesday, Apple's CEO Tim Cook said it was too early to predict if other policies under consideration could affect the company's bottom line.
"Our view on tariffs is that they show up as a tax on the consumer and wind up resulting in lower economic growth," Cook said in Tuesday's call.
Mike Murphy of Quartz told Cheddar that consumers' willingness to pay for Apple's most expensive productーthe iPhone Xーis a good sign that even a trade-war inspired bump in prices for its other devices won't deter loyal iPhone users.
"If we have no problem buying a $1,000 phone, we'll probably have no problem buying a $1,100 phone," Murphy said in an interview Wednesday. The iPhone represents Apple's biggest source of revenue.
If tariffs were to hit Apple, they would likely affect the company's fastest-growing division, "Other Products," which includes Apple Watch, AirPods, and the HomePod.
Revenue from other products reached $3.74 billion in the third quarter, up 36 percent from a year earlier. Apple doesn't disclose exact numbers for the Apple Watch, but Cook said sales grew in the "mid-40 percent range."
Apple does not appear worried about the prospect of tariffs dampening its business. The Cupertino-based company delivered fiscal fourth quarter revenue guidance of between $60 billion and $62 billion, topping Wall Street's estimate of $59.47 billion, according to StreetAccount.
For full interview, [click here](https://cheddar.com/videos/apple-spared-trumps-tariffs-for-now).
U.S. stocks closed Thursday at session lows to end the month of March, posting their worst quarter since the pandemic crash of 2020. However, March was the first positive of 2022. MJP Wealth Advisors President Brian Vendig joined Cheddar News' Closing Bell to discuss.
Venus Aerospace is joining the space tourism race in a nonconventional way. Instead of taking passengers to Mars or the Moon, the startup’s goal is to take passengers around the Earth — in less than an hour. Sarah "Sassie" Duggleby, CEO and co-founder, joined Cheddar News to talk about her company's innovative approach to travel and when she expects to carry passengers. "We would hope in the next five years we'll have our plane fully developed and then start entering into all the FAA certifications and qualifications in order to get to commercial flights," she said.
Ride-hailing service Uber has unveiled its plans to become a travel super app, which will include options for users to make plane and train arrangements directly.
If you've sold or exchanged any crypto in 2021, the IRS wants to know. Henry Yoshida, Co-founder & CEO, OF Rocket Dollar joined Cheddar's Opening Bell to discuss which crypto activities are taxable and how to best spend your tax refund.
The $2 trillion crypto market will soon be subject to much greater governmental oversight. SEC Chair Gary Gensler announced this week that his agency plans to register and regulate digital currencies. He also revealed that the U.S. will focus on three different areas - crypto platforms, stablecoins, and crypto tokens. Jarrod Loadholt, partner at the law firm Ice Miller, LLP, joined Cheddar News' Closing Bell to discuss.
Blueprints and paper maps might soon be a thing of the past as more cities potentially turn to digital twin technology to create virtual models of urban environments. Michael Jansen, CEO of the digital twin platform CityZenith, broke down how this technology works, what it's being used for, and how it might be a game-changer for the future of urban planning.
"Our focus at CityZenith is on helping cities to decarbonize," Jansen said. "We joined the World Economic Forum recently to work in their net-zero carbon cities program. So what digital twins can do here with cities is aggregate all this complex data around that issue: transport, building emissions, etc., and scenario-ize how they interrelate and then how to optimize the entire process of decarbonizing, which is itself complex."
