*By Michael Teich*
Though iPhones and Mac computers made in China have been spared U.S. tariffs, the brewing trade war between Washington and Beijing could finally catch up with Apple, the world's most valuable publicly traded company.
None of the tariffs considered by the Trump administration so far have materially affected Apple's business, but in his third-quarter earnings call with analysts on Tuesday, Apple's CEO Tim Cook said it was too early to predict if other policies under consideration could affect the company's bottom line.
"Our view on tariffs is that they show up as a tax on the consumer and wind up resulting in lower economic growth," Cook said in Tuesday's call.
Mike Murphy of Quartz told Cheddar that consumers' willingness to pay for Apple's most expensive productーthe iPhone Xーis a good sign that even a trade-war inspired bump in prices for its other devices won't deter loyal iPhone users.
"If we have no problem buying a $1,000 phone, we'll probably have no problem buying a $1,100 phone," Murphy said in an interview Wednesday. The iPhone represents Apple's biggest source of revenue.
If tariffs were to hit Apple, they would likely affect the company's fastest-growing division, "Other Products," which includes Apple Watch, AirPods, and the HomePod.
Revenue from other products reached $3.74 billion in the third quarter, up 36 percent from a year earlier. Apple doesn't disclose exact numbers for the Apple Watch, but Cook said sales grew in the "mid-40 percent range."
Apple does not appear worried about the prospect of tariffs dampening its business. The Cupertino-based company delivered fiscal fourth quarter revenue guidance of between $60 billion and $62 billion, topping Wall Street's estimate of $59.47 billion, according to StreetAccount.
For full interview, [click here](https://cheddar.com/videos/apple-spared-trumps-tariffs-for-now).
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you missed in today's news. Elon Musk has increased his commitment to purchase Twitter to $33.5 billion, Apple is raising its hourly wages for retail stores to compete for talent, and Roblox has announced that it will be partnering with the medically prescribed video game ‘Endeavor’ to help treat patients with ADHD.
After learning that the suspect in the Uvalde school shooting posted about his intentions on Facebook, activists are urging social networks to make changes. Lena Derhally, a licensed psychotherapist and author of "The Facebook Narcissist," joined Cheddar News to discuss the role social media plays in school shootings. "They're not really invested in taking down hateful content," she said about social platforms."In regards to the shooting, it was 15 minutes before that actual threat. It would be pretty hard for a social media company to trace that threat that quickly. But what they can do better is take down threats and hateful content much faster and more than they're doing now."
Esper Bionics CEO Dima Gazda breaks down how they're creating a mind-controlled bionic hand that guest smarter the more you use it, and what this innovation means for the future of the prosthetics industry.
On this episode of Cheddar Innovates: Brightseed Co-Founder breaks down what plant bioactives are, and how they're using the latest technology to study human's biological connections with plants; Esper Bionics CEO breaks down how they re creating a mind-controlled bionic hand that guest smarter the more you use it; Cheddar gets a look at Curiosity Stream's 'Capturing A Black Hole In Our Milky Way.'
