Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year. Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages. Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.

Share:
More In Culture
Weekend Box Office
Japanese animation film 'The Boy and The Heron' debuted at No. 1 at the box office this weekend with $12.8 million.
The Health Benefits of Walking Your Dog
Days may be getting shorter and colder, but your furry friend still needs to get that daily exercise. Dr. Danielle Bernal, global veterinarian with Wellness Pet Co., joined Cheddar News to discuss the health benefits of walking for humans and dogs.
Cheddar News' Holiday Gift Guide: Children
Many parents are currently shopping for presents for their young children as the holiday season is underway. Parenting and lifestyle expert Amanda Mushro joined Cheddar News to give some ideas on what to purchase for your kids.
Load More