Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
It's been 65 million years since dinosaurs roamed the planet. Now they're performing live in a city near you. Cheddar News correspondent Shannon LaNier is on the scene at the Prudential Center in Newark, New Jersey to learn more about the Jurassic World Live Tour, a stunt-filled, live-action arena show featuring a number of massive animatronic dinosaurs.
