Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year. Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages. Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.

Share:
More In Culture
Celebrating Women's Achievements in the Workplace
Cheddar News is celebrating Women's History Month by shining a light on trailblazers and changemakers that are making strides across industries. Cheddar's Hena Doba sits down with Cate Luzio, Founder and CEO of Luminary, to find out how she's helping women thrive through networking, mentorships, and so much more.
The Walk and Talk: Metropolitan Riveters
Digit Murphy, President of the professional women's ice hockey team Metropolitan Riveters, joins Cheddar News' Hena Doba on a walk and talk to talk about how she's re-imagining the hockey experience for fans and players, and why it's critical to invest in women's sports.
Load More