Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
Jason Sudeikis, in an interview, said this season is the last for its Apple TV hit "Ted Lasso" but hinted that the conclusion could set up a spinoff show.
Athletes come together to participate in a Special Olympics hockey game; a high school cheer team keeps the spirit of their classmate alive; and rescued dogs get makeovers to prepare for a second chance at a forever home.
