Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year. Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages. Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.

Share:
More In Culture
Writers Strike Looks to be a Long Fight, as Hollywood Braces
Hollywood writers picketing to preserve pay and job security outside major studios and streamers braced for a long fight at the outset of a strike that immediately forced late-night shows into hiatus, put other productions on pause and had the entire industry slowing its roll.
Today Explained: Did Ed Sheeran Copy Marvin Gaye?
British star Ed Sheeran is facing accusations that he plagiarized Marvin Gaye's hit song, "Let's Get It On." Cheddar News breaks down how the high-profile copyright trial came to fruition and gets expert guidance from Joe Bennett, a forensic musicologist.
Load More